Kraft paper is paperboard produced from chemical pulp made in the kraft process. It’s a way for wood to get converted into a pulp consisting of the purest forms of cellulose fibers (also known as the main component of paper) that can lend heft and strength as a material.
Also, it’s essentially the purest form of paper that’s both durable and perfect for the aesthetics of packaging. The brown pigment can instantly intensify even the most simple designs by allowing the brand’s most refined side to shine through. Packaging designers often love introducing kraft paper to their works as it brings an element of unexpectedness and even makes a luxurious statement in some cases.
Here are some of our recent favorite packaging projects that incorporate that wondrous and tough pulpy thing.
