Stella Artois Rallies Behind Restaurant Recovery With Custom ‘Open For Good’ Aluminum Bottle

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What if you could drink an iced cold Stella Artois while helping independent restaurants at the same time? Well, thanks to the ingenious “Open For Good” Campaign, you easily can. Because of the pandemic, restaurants across America have are at risk of permanent closures. In partnership with the James Beard Foundation, Stella Artois’ new aluminum bottle is exclusively available at bars and restaurants. The 14-ounce bottles are sleekly designed in the classic Stella shade of green and feature a custom QR code in the shape of a glass so consumers can further support their favorite local eateries. So, grab a bottle and drink for a good cause. 

Editorial photograph

Known for encouraging everyone to savor time with the people who matter most, often over delicious food and drinks out, Stella Artois has championed the restaurant industry through the ongoing health crisis, and this summer will be no different. As the restaurants look to reopen in the coming months, up to 80% of eateries across the country reported they are still at risk of permanent closure. So, joining forces with The James Beard Foundation®, Stella Artois looks to support them now more than ever with the release of an aluminum “Open for Good™” bottle that will contribute a portion of the proceeds towards helping the industry.

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