OOPS! All For The Treat!
by Chloe Gordon on 04/28/2021 | 2 Minute Read
I've always found it strange that pet food company's try to sell humans on the taste of their products. I think it's safe to say that we, as humans, purchase products for our pets without ever trying them ourselves. When I saw the packaging for OOPS! by Uprise Branding, I thought to myself, "finally, a brand that gets it." The illustrations on the packaging are quirky and filled with all our pets' emotions: grumpiness, surprise, slyness, and goofiness. Keeping the designs black and white except for the flavors was a thoughtful way to bring a colorful association to each product.
OOPS! Is a high quality and incredibly tasty treats for cats and dogs. It is so delicious that the pets are ready for anything to get to them. And we know how inventive and tricky they are! And when you hear a suspicious rustling in the kitchen at night, turn on the light and ... OOPS! You’ve did it again! This popular line from the song immediately comes to mind when you see how a cat or dog is trying to get a treat from the package, getting to the top shelf, trying to hook with a claw and pull it out, almost shaking it with both paws. We tell this story on the packaging.
The illustration shows a pet caught red-handed. Cute puzzled expressions of muzzles. Yes, I got caught again! Different graphic styles for each SKU that show the character, personality and taste preferences of each animal. When the lid is turned, one of the logo letters turns into a window through which it is convenient to pour out the food. A very practical solution. Also, the logo was successfully transformed into a rug with two bowls for food and water. OOPS is an unusual and creative
- OOPS! ALL FOR THE TREAT!: Designed By:UPRISE
- Instagram: @uprise_branding
- Creative Director: Alexander Orlov: UPRISE
- Art-direction: Polina Tikhonenko: UPRISE
Packaging & Dielines 2: A Free Resource