Xbox, livestream shopping platform NTWRK, and the Joshua Vides-founded Reality To Idea (RTI) have teamed up to release an exclusive crate designed and made by RTI showcasing the latest generation Xbox Series X and Series S consoles, customized wireless controllers and headset, and RTI’s signature cone draped in the gaming brand’s signature green.
“Xbox was seeking to connect with the Latinx audience in a meaningful way, and NTWRK leveraged its relationship with Joshua Vides and Reality To Idea (RTI) to develop the collaboration. Joshua and RTI had [an] organic interest in partnering with Xbox, so it really was a natural fit,” said Moksha Fitzgibbons, President of NTWRK.
Sporting RTI’s pop-art-meets-street aesthetic, the hand-painted white crate is detailed in black with dots and faux screws and houses all the gaming goodies. The lid features the Xbox lettered button cluster, the controllers are white with black dotting, as are the cups and band on the headset, and all the items come housed in fitted foam.
Dropping on April 28th, all proceeds will get donated to the US Latinx Art Forum (USLAF), a national nonprofit dedicated to US Latinx art and art history. The drop is being promoted in part by music artist FEID with a sneak preview unboxing via social media.
