Pritz Sunscreen Is Perfect For All Your Summer Adventures
by Chloe Gordon on 04/27/2021 | 2 Minute Read
Fan of a tan? Lex & Turner/Burner presents branding for PRITZ, a sunscreen for people that want some fun in the sun! The branding screams nostalgia and summer fun. The sunscreen's packaging makes me want to jump inside the tube and go on vacation. Pritz knew what the sunscreen market was missing, and that was an approachable brand that is more playful than preachy.
If you showed me the logo for this brand and said that it was the logo for the newest resort on the Amalfi coast, not only would I believe you, but I would book a one-way ticket on the spot. With bright colors, a retro-inspired font, and quirky illustrations, this packaging is sound and adventurous. A brand that can exude the lifestyle that it wants you to have while using their product is a powerful one, and PRITZ is proving that one tube of sun protection at a time.