Mom Deserves A Drink, So Buy Her Some Personalized Rosé or Beer From Eliqs

For two years running, Mother’s Day has been a little hard to pull off, and while we’re all starting to get a little more vaccinated, your mom might not be feeling the usual massages and brunches for the celebrations next week.

That said, you can always bring the booze to mom. For Mother’s Day this year, Eliqs is trotting out some limited-edition can designs. With seven new labels, you can choose your mom’s favorite little helper, be it vino, hard seltzer, or IPA. Not only can you score a variety pack of beer or rosé, but you can order the Mama Needs A Beer Blonde Ale or customize their Garden Party can with an image and text of your choice.

“This is a Mother’s Day gift that Mom is definitely going to be excited about and will actually use! And don’t be surprised if she posts to social media to brag to her friends immediately—we tend to see that a lot,” says Max Berg, co-founder at Eliqs. “Delivering a new take on a product everyone already consumes creates a moment of surprise and delight that is difficult to come by these days. That’s our goal with every single one of our releases, and for Mother’s Day this year, we hope to create that feeling for Moms across the country.” 

Nothing says I didn’t buy you flowers at the last minute from CVS like personalized booze. Plus, each of the limited-edition creations from Eliqs’ in-house designers Sydney Banta and Katie Barger lends a personal touch to the usual gifting touchstones typical of Mom’s Day.

All can are on sale as we type, and you have until May 6th to get your order delivered by Mother’s Day. So get it on it, slobs. Time is running out.