REAL Seltzer Has Branding That's Keeping It, Well, Real
by Chloe Gordon on 04/26/2021 | 3 Minute Read
There's nothing fake about REAL, the newest premium hard seltzer with branding by Gold Lunchbox. With only one gram of real cane sugar per can, REAL is serving consumers what they need and want from a canned seltzer. The packaging taps right into the eclectic nature of the brand through funky typography and a vibrant color palette. Each flavor comes in a different color can, and the geometric design changes on each one as well.
The outside of each can is visually reflective of what's inside, and REAL's branding is both engaging and thoughtful. Thanks to authentic flavors, ingredients, and branding, it's hard not to want to crack open one of these after a long day or work and/or play.
REAL Premium Hard Seltzer. Hand-crafted in the Texas Hill Country town of Blanco from mindfully sourced ingredients.
We aren’t the first hard seltzer on the shelves – far from it. But we’ve never cared about being the first. We care about being the best. We’ve never settled for doing what everyone else is doing. We’d rather do it better. Careful, thoughtful, more interesting.
That’s why we waited and it’s what led us to daring, unexpected flavor combinations like Cucumber Melon, Tangerine Yuzu, Peach Pomegranate and Grapefruit Black Raspberry.
And if you’re going to put the word REAL on the can in big letters, it has to be true. Absolutely nothing artificial and only 1g of real cane sugar per 12 oz. can. We make it REAL because that’s what you really want. And because we don’t know any other way.
The outside of the can reflects what’s inside. Our packaging is bold and unique. Just like our flavors. You can find us at major grocery and beverage retailers across Texas including HEB, Randall’s, Whole Foods, Spec’s and Total Wine & More and also in the Beer Garden at Real Ale Brewing in Blanco, Texas.
Grapefruit Black Raspberry Daring black raspberry meets tart grapefruit for a taste that defies expectations.
Melon Cucumber A cucumber is a melon, so we could have just called it “Melon.” You’ll call it refreshing.
Peach Pomegranate The Hill Country produces the world’s best peaches. Pomegranate provides a nice pop of tang.
Tangerine Yuzu Yuzu is a funky, far-east citrus that enhances the sweet, juicy goodness of the tangerine.
- Branding And Design: Gold Lunchbox
The GRO Agency