Womanizer Releases First Biodegradable Pleasure Air Toy
by Chloe Gordon on 04/22/2021 | 2 Minute Read
Being environmentally friendly doesn't mean that it can't be just as good for you. Womanizer, the brand that develops high-quality pleasure products for your self-love, has revolutionized the sexual wellness industry by creating the first product that stimulates the sensitive nerve endings of the clitoris with gentle airwaves. But, as if that wasn't enough, the brand has again transformed the sexual wellness world by releasing the PREMIUM eco, a biodegradable and recyclable version of its best-selling product as part of its advanced efforts towards a more sustainable and eco-friendly industry.
The packaging is 100% plastic-free and made of recyclable FSC paper, and the Premium eco is both vegan and biodegradable. Thanks to a modular design and a removable, rechargeable battery, the toy can get dismantled and the parts independently recycled once it comes to the end of its life. The Premium eco uses completely biodegradable Biolene, made mostly from cornstarch and a proprietary biopolymer pioneered by Womanizer that replaces almost all of the conventional plastic in the product's construction. Included with the eco is a shortened charging cable—using less plastic than typical models, a protective bag made of 100% organic cotton, and a concise manual.
"The sexual wellness industry has grown immensely in recent years, and the products are gaining more and more social acceptance. We can’t ignore the fact that growth in the industry means more product—and plastic—out in the world,” said Johanna Rief, head of sexual empowerment at Womanizer, in a press release. “As an industry, we must continue to improve on our work to find long-term solutions for the plastic waste and environmental impacts caused by our product production for the sake of the planet and future generations. The PREMIUM eco is the first of many steps Womanizer will take to become a more sustainable company."
With Womanizer's global #IMasturbate campaign, the brand is committed to destigmatizing masturbation and sexuality and is working towards an open, shame-free dialogue about sex. Plus, in collaboration with One Tree Planted, a tree will be planted for every purchase of the eco after April 22nd.
You wouldn’t think it would be possible for a sexual wellness brand to also talk about the health of the planet, but Womanizer is doing just that.