I once had the opportunity to meet Ree Drummond, aka the Pioneer Woman, the well-known food blogger, author, writer, photographer, and TV personality. She does it all, and I felt that I would gain some of her food-based craftsmanship just by association when I was in her presence. Unfortunately, and evident to probably everyone else, I earned none of her skill. But, by not being the most renowned food blogger globally, I have been able to master the art of instant food.
Enter Future Noodles, founded by professional chef Carl Clake and designed by London-based design and advertising studio Otherway. The nutritionally complete, plant-based, convenient, and sustainably packaged instant noodles are bound to make your life better in more ways than one. With a simple mission of making the world a better place one noodle at a time, Future Noodles is doing just that in a way unlike any other instant noodle company on the market.
If you take a look at the packaging, you’ll find that it gets made from fully recyclable cardboard that’s responsibly sourced, making waves in an industry that’s inundated with unrecyclable pouches, styrofoam, and unnecessary plastic. Not only is the packaging sustainable, but it’s also well designed. Think blush pink for the spicy kimchi flavor, yellow for the yellow curry, and light green for spicy mushroom and miso flavor. The bubble-letter font is perfect for the brand as it exudes a sense of comfort and approachability, while the infinity sign in the middle of the logomark reflects the intention of the brand’s mission to give back as much as they take. And yes, it even looks like noodles.
This company isn’t noodling around with their sustainable packaging. Not only is it as gorgeous as it is good for the environment, but they also donate a portion of their sales to feed folks in food poverty.
So, while I might not be the best Ree Drummond, at least I can look forward to making sustainably and aesthetically packaged instant noodles. Who’s the real winner here?
