Felipe Ajala has designed the packaging for Campina da Cascavel, an artisanal beer brand. Through elegance and modern compositions, the packaging is so futuristic that it’s hard to believe that this is even a beer can at all. Not only is the typography wavy and full of movement, but the horizontal nature of it makes it stand out in the most mesmerizing way. This is embarrassing to admit, but there’s something about this packaging that makes me feel like if I had one in my hand, then I could time travel; there’s just something about those geometric shapes combined with this specific color palette.
Campina da Cascavel is an artisanal beverage factory located in a city in the western interior of Santa Catarina called Xanxerê. This project aims to launch a new product the Cascavel Beer. Because Campina da Cascavel is not just a brand it is also a beverage factory, the labels follow the laboratory concept where, through typography and colors, we seek to represent all the care and study done in the composition of the drink for the label in a more loose and modern way.
