Attitudes and laws towards cannabis in America have softened over the years, and this 4/20, the unofficial holiday for marijuana, even a plurality of Republicans are in favor of some level of federal legalization, only 8% still favor total prohibitionâincluding medical useâaccording to Pew Research. Seventeen states and the District of Columbia have legalized recreational cannabis, and 19 more states allow medicinal use. Half the states and DC have partially or fully decriminalized cannabis possession. While teenagers might still be hiding their stash from mom and exhaling through sheets of fabric softeners, as a nation, most of America is at least tolerant of the sweet leaf.
So why are brands trying so hard NOT to look like weed?
