There’s luxury, and then there’s cannabis luxury. The two are similar, but the difference lies within a higher sense of purpose if you catch my drift. Founded by Jay-Z in partnership with Caliva and designed by Ammunition, Monogram is a luxury cannabis company whose packaging exists to be universally respected through its industrial and sleek all-black design. The minimal palette combined with the structural logotype creates an essence of pure confidence. Monogram’s positioned for everyone, from the connoisseur to the mainstream, thanks to the attention to detail, editorial eye, and unmistakable commitment to the brand.
Founded by Shawn âJay-Zâ Carter in partnership with Caliva, Monogram exists to produce luxury cannabis experiences defined by dignity, care and consistency. In addition to the core product business, the organization acts on social justice issues surrounding legalization, pushing for equitable economic opportunity in the cannabis industry. We worked alongside Monogramâs founders to design and deliver the brandâs strategy, identity, product portfolio, messages and image.
