Pauli & Sisters Is The Holistic Hero For Your Skin
by Chloe Gordon on 04/02/2021 | 3 Minute Read
Helsinki-based design studio Marina Veziko has created packaging for Pauli & Sisters, a brand unlike other organic skincare companies in every way. The use of radiant and glowing colors gives this brand a lively and enthusiastic tone of voice, making for an extremely friendly brand for any demographic. Organic skincare lines can often feel conservative and aloof, but Pauli & Sisters has packaging that any body and anybody will find a place in their heart for. I can't get enough of the tangerine and periwinkle color combo. Plus, the placement of the 11 carefully formulated ingredients on the front of the label is pure perfection. It's purposeful and impactful simplicity that I can't get enough of.
And just to be completely transparent, I had to stop writing mid-paragraph so I could purchase a perfectly packaged bottle for myself. What can I say? I can't control myself when it comes to great design and a plant-based product.
Branding and art direction for a California based, family-owned business Pauli & Sisters. Their first product ‘Repair Serum’ is a holistic hero oil for stretch marks, scars and uneven skin tone.
“It starts with every ingredient being a hero ingredient. We don’t pack our formula with ingredients for marketing purposes. Pauli & Sisters has 11 ingredients and all 11 are carefully formulated over a two year period to give your skin the love it deserves.”
The identity tries to steer away from typical organic cosmetics visuals by introducing vivid, saturated colors in the packaging and overall branding. Imagery and tone of voice is fun, playful and youthful.
The slogan being “Guardians of your skin”, the abstract leaf shape pattern on the packaging is highlighting just that – hero ingredients from natural origins protecting and healing your skin.