Tru Alchemy's Packaging Exudes The Essence Of A Magical Luxury
by Chloe Gordon on 04/19/2021 | 3 Minute Read
Tru Alchemy, designed by the talented Futura, is a skincare line focusing on delivering clean and high-quality products. The packaging reflects these goals through their rich purity. The mahogany color paired with white and gold creates an ultimate feeling of luxury, and the illustrations stir up the essence of magic that goes on behind the scenes of creating a product that's both free of harmful materials while still having the strength to nourish your soul and skin.
Tru Alchemy is a skincare brand located in the U.S. that unites the practices of skincare and self-care with clean, conscious products that nourish the mind, soul, and skin. Their products are full of the cleanest, highest quality, naturally sourced ingredients available, and free of harmful substances.
The graphic solution comes from the principle of "alchemy" which is the magical process of combining or transforming everyday elements to create something extraordinary. Our objective was to design a clean and fun brand while keeping in mind its magical and holistic approach.
To complement the concept we drew the illustrations of 6 different muses that were included on the packaging; these evoke the different types of magic that the customer can go through while doing their skincare routine, without forgetting that packaging had to be crafted with environmental sustainability in mind.
Tru Alchemy, skincare meets self-care.