Because Kvaster’s Kvass drink is a traditional beverage found on both the common people’s and royal table, it needed to be modernized. The drink itself is a traditional Slavic fermented beverage, but its packaging needed a modern facelift. DesignBüro created a visual can that’s both colorful and geometric and sure to impact the shelves. The geometric pattern was inspired by a creative interpretation of the core ingredients of the drink. So while this beverage might be centuries old, the new packaging makes it feel like you’ll be tasting the future with every sip.
Kvaster is a brand of the traditionally Slavic fermented beverage called Kvass. We wanted to find a creative solution that would visually tell a tale of Kvaster’s value and attributes, of its taste and benefits. One of our main challenge was to modernize the look (and feel) of the kvass. The drink itself has a very obsolete connotation in the consumer’s consciousness. That setback was supposed to be “bypassed” with a visual communication that would appeal to the both old and new consumers in a relevant way of communicating a fresh and modern brand that also pays homage to the traditional qualities and values. Kvass is traditionally the drink that could be found on both the common people’s and royal table. The team aimed to integrate those entities into a patterned “cape” that would mantle the Kvaster as the real heir of the iconic drink of good old times. The pattern was created as the creative interpretation of the kvass’ core ingredients and elements that communicate the natural origin and potential health benefits.
