Peru-based designer Nicolás Pérez created the packaging for the beer brand, Sanwar. Each beer is packaged with a different color label, so the sum is consistent and recognizable when on its own. While the colors are bright, they aren’t over the top and unquestionably take on a more earthy and natural tone. The bold logo and delicate illustrations are further proof that this beer values a unique sensory experience.
SANWAR is the union of the word “sangre” (blood) in Spanish and Quechua: san (sangre) + war (yawar). This word that is born from that fusion represents the mixing and unification of different cultures / roots that define us as people and society. In addition, blood symbolizes the essence of each individual, that despite being different from each other, when it comes to sharing moments of various kinds, these differences are lost and in some way we are all the same. We also transfer this diversity, conceptually to the nature of beer, since its production depends on different factors linked to the combination of four basic ingredients, but capable of providing different characteristics to achieve a unique sensory result.
