My Creative's Rebranding For Dough Is Bound To Put A Smile On Your Face
by Chloe Gordon on 04/13/2021 | 2 Minute Read
Dough is a dessert gift shop with packaging that will instantly bring a smile to your face. Their sweet bites are packed in a pink box that excellently balances sophistication and playfulness, perfect for a company that exclusively sells sweet treats. The logo is artfully crafted to keep the word looking as doughy as the treats themselves. The two dots at the top of the bag create a smiley face in conjunction with the bag handles, further proving that everything about this brand is optimistic and deemed to bring a big sweet happy smile to your face.
I don't know about you, but I could go for a chocolate chip cookie after staring at this packaging.
Dough is a brand-new dessert gifting concept, creating big gooey cookies, freshly baked in Doha and delivered all over Qatar. This much loved sweet treat needed to rebrand and position itself as a fun but luxurious gift. Elevating a traditional snack to be the heart of a party, celebration or given on a special occasion to a loved one.
We helped in the renaming and rebrand process from Holy Chip to Doha Dough. A now more sophisticated name allowing the brand to expand into other confectionery and treat boxes. As well as being a more playful concept, we expressed this with big lush doughy shapes and stretchy logotype paired pure peach pink background that instilled a high end quality across the packaging.