Meet Nefer: A Luxurious And Sophisticated Conceptual Perfume Brand

Nefer is a conceptual brand by Anas Belekhbizi and Air Mousa that has perfectly turned perfume packaging into an elegant piece of artwork. In Egyptian mythology, the god "Nefertem" is the lord of perfume, and he's often depicted carrying water lilies, which were a common ingredient in making ancient Egyptian perfume. The bottle's design is based on a woman's outline inspired by the exact translation of the Egyptian word "nefer" meaning "beautiful on the inside and the outside." This bottle is theoretically beautiful and executed flawlessly.

"nefer" is when art, technology, and design are combined to create a luxurious and sophisticated product, packaging, and a brand. The inner core containing the fragrance as the body contains the soul. The exact translation of the ancient Egyptian word "nefer" in English is "Beautiful on the inside and the outside".

The goal was to create a very iconic and identifiable packaging. The box is almost a sculpture with its curved edges in a very elegant appeal with the gold metal typography. The bottle design is derived from the curved lines of the female figure; A cumulative product of the skeletal structure and the quantity and distribution of muscle and fat on the body as they are typically narrower at the waist than at the bust and hips.