Jet-Puffed Bites Are The New Go-To Marshmallow Snack
by Rudy Sanchez on 04/13/2021 | 2 Minute Read
According to a consumer study conducted by Chirp Research, half of marshmallow consumers snack on the candy straight out of the bag, despite the tight association with fireside s’mores. Seeing a need for a change in packaging to better suit consumer desire for more snackable on-the-go options, Jet-Puffed introduced a new stand-up, resealable pouch. Now, munching on a few pillowy treats while keeping the rest of the bag fresh just got a whole lot easier. The marshmallows come in regular, mini, and strawberry varieties.
Additionally, they're also releasing a line of indulgent bites. The new sweets are Jet-Puffed marshmallows covered and topped in one of three ways, Festive Birthday Cake, Classic S’mores, and Coconut. The packaging features a design just as sweet as the smothered and covered marshmallows inside. A colorful rainbow comes off the fun and bouncy Jet-Puffed wordmark, similar to the JKR-led redesign last year. An adorable marshmallow-shaped smiley face serves as the dot above the “i” in bites. Background colors are soft and inviting, and enlarged product shots and nutritional information round out the front pouch.
“Our new resealable packaging and Jet-Puffed Bites lineup are answering a consumer desire for more snackable marshmallows,” said Allison Kelly, associate director at Kraft Heinz, in a press release. “The stand-up, resealable bags deliver marshmallows that are easy to store and help them stay soft and fluffy, while our new Bites flavors offer an exciting variety of new indulgent flavors.”
Jet-Puffed Bites are available now nationwide.