Designed by Jacob Lindblad, Guéri is a brand helping people yield better results after their cosmetic procedures. The skincare line is developed and made from active plant-derived ingredients, offering users natural yet highly effective solutions to their skin challenges. With a mission so focused on aesthetics, they needed a brand identity that could hold the same amount of value as the product itself. With high gloss containers adorned, a black cap, and a centered and almost oversized logo, each product is perfectly packaged in a luxe container. While the packaging might be simple, it is simply sleek and speaks volumes about the product’s quality found inside.
Derived from the French word for ‘healed’, Guéri help individuals gain better results from their cosmetic procedures. The Danish brand is the first of its kind to develop a specialized 2-step skincare solution for eyelid surgeries. Since the 2020 launch of its two hero products, the brand has also launched a line of luxury anti-bacterial gel with exceptionally hydrating properties and a firming serum for delicate skin areas. Guéri is planning to expand into even more dermatological targeted areas in the months to come.
Guéri’s products are developed and made locally from active plant derived ingredients, offering users natural yet highly effective solutions to their skin challenges.
While the first products were in the development phase, the company asked us to create a complete brand identity including positioning, brand name, product naming concept, visual identity, packaging, and an ecommerce platform.
The packaging concept blends classic European luxury aesthetics with clean modern typography and high visual contrasts. The opulent and always-centered logo brings connotations of the golden age of beauty packaging, the 1950s. The typographic system, however, is contemporary, to the point, and systematic.
Bottles and jars all adhere to the same visual system: White and transparent high-gloss containers fitted with a sturdy and shiny black cap. The embossed boxes carry the same signature of soft coated white paper with a black embossed top.
