Fireheart Coffee's Branding Is As Bold As The Beans

by Chloe Gordon on 04/12/2021 | 2 Minute Read

Fireheart's packaging, designed by Buddy Creative, is bold and geometric that differentiates them from other coffee brands in the market. Each bean is in a different patterned and color bag which helps create both a dynamic and approachable identity system. One of the most exciting design pieces is the logo, as it is composed of three geometrical elements, one for each of the three founders. The coffee cups themselves are works of art, with bold colors and fun patterns, catch me drinking five lattes a day just to have one of each of those cups. The small, understated touches throughout the packaging leave the most significant impact with the care and attention to every detail.


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Fireheart is a super-fresh, small-batch British coffee brand that’s as big on ethics as it is on character. Available via online subscription, carefully selected beans are roasted and posted to order. We came up with a bold, bright and disruptive identity that deliberately breaks away from the usual visual cues of coffee packaging. The F logo, made up of three simple geometric shapes, nods to the three founders. More than this, it provides the inspiration and building blocks for a really dynamic look and feel across all packaging and marketing.

“Working with the team at Buddy to build our brand from scratch has been fantastic. Their care and attention to detail was a constant throughout the entire design process from concept to final delivery. Mark, David and Buddy team were never more than a phone call or email away. We would highly recommend Buddy to any businesses in need of awesome design work.” RUSSELL STINSON - FOUNDER

Buddy collaborated with Darren Foley of Fly Consultancy (@DarrenFCFoley) on the brand positioning and naming for this project.

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