Abby Haddican Studio Celebrates Latin Culture With Nopalera Branding
by Chloe Gordon on 03/09/2021 | 3 Minute Read
Abby Haddican Studio, the multidisciplinary design practice specializing in branding, packaging, typography, and illustration, has created premium branding for the bath and body brand, Nopalera. The bright and fun colors help celebrate Latin Culture in a bold and captivating way that brings a new twist to vegan and cruelty-free products.
Nopalera is a bath & body care line founded to elevate and celebrate Latin culture. The company takes its name–and its star ingredient–from the Nopal cactus, an ancient symbol of Mexico and one of the most nourishing, sustainable, and resilient plants on earth. We worked closely with founder Sandra Velasquez to create premium branding that was proudly Mexican in every detail, from the color palette to the custom logotype to the Nopalera “priestess” who represents the strength, beauty, and wisdom of the ancestors. Resiliencia es belleza.