Refaire Is Nothing If Not Refreshing
by Alianne Valladares-Prieto on 03/05/2021 | 2 Minute Read
The duality of nature and science is one that Refaire places an emphasis on with regards to their brand identity. Deuce Studio was contracted to bring this concept to life in the form of a package design, as well as for their online store. The usage of a bright green, juxtaposed by white, as well as a black typeface, is meant to signify nature and the science behind it. An airy, seemingly hand-written font used for the brand’s main logo provides an ethereal note that stands out on shelves and on their e-commerce storefront.
Refaire is a premium skincare brand that combines natural ingredients with cutting-edge science to deliver luxurious and effective products. Their mission centers around bringing high-performance skincare products to a wider audience, with a range that focuses on the hydration, nutrition, and regeneration of the skin.
Building on the existing branding, Deuce Studio refined the overall design and created a packaging system for the range of creams, serums, and toners. The two-tone motif was used to represent both the warmth of nature and precision of science, with Refaire positioned at the meeting point of the two. In addition to the packaging design, Deuce Studio also created an e-commerce website and commissioned an art directed shoot to showcase the new range.
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