When White Claw Summer became Pandemic Hard Seltzer Hangover Calendar Year, we could forgive you if you thought that our universal love of alcoholic bubbly stuff would finally go the way of the Zimaâs of the world. Plus, with a plethora of hard seltzers on the market, a lot of the design and branding were starting to look the same.
But hard seltzer pulling a Jurassic Period isn’t even remotely imminent, particularly as our arms get loaded up with vaccines and the weather starts rising into the noticeably pleasant. And, if you happen to be down New Zealand way, youâve got a new drink of the summer in Berg.
Looking to show that thereâs a lot more going on underneath the surface with this upstart hard seltzer brand, Berg brought in Marx Design to create the packaging and branding identity. We spoke to Marx senior designer Manuel Payán about the hidden depths in their design for our March 2021 Pack of the Month.
