Miels d'Anicet Takes A Handwritten Approach

by Chloe Gordon on 03/31/2021 | 2 Minute Read

Miels d’Anicet, the organic honey company, is celebrating the milestone of turning 20 this year. This package design taps into the character and history behind the brand to represent the hard work and the evolving relationship between man and insect. The use of handwriting is approachable, artful, and makes for a very raw-feeling approach, exactly how the honey industry should be as it's just those things within itself.


Editorial photograph

Miels d’Anicet will celebrate their 20th birthday in 2021. 20 years of life, buzz and swarming that testify to their dedication to this perfect profession. 20 years of foraging, hard work, incredible human encounters, observing changes in nature, harvesting honey and loving this insect that feeds their curiosity and their lives. We wanted to pay tribute to the 4 generations of the company. To represent all the meticulous and fieldwork work, we chose an illustration style with rough lines. The label is composed of a text written by the hand of Anicet, who succeeds in sharing with us his passion and his knowledge.

Editorial photograph
Editorial photograph
Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph
Editorial photograph

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