FUJI Soy Sauce Tells A Story Of Japanese Culture

by Alianne Valladares-Prieto on 03/31/2021 | 2 Minute Read

You have to love a soy sauce that comes with, not only a delicious burst of flavor, but a theme. Mount Fuji, located a few miles from Tokyo, is one of three sacred peaks in the country, offering a pilgrimage opportunity to thousands each year. The importance of this volcano— the tallest in Japan—is the inspiration behind the bottle’s shape and form. Soy sauce is a staple ingredient in Japanese dishes and, for this reason, the two independent elements come together to create a soy sauce brand that tells a story. 

Evgenia Kudrinskaya designed the sleek, curved shape to mirror that of a volcano. She creatively uses a wax seal, reflective of the molten lava emerging, to cultivate a modern and elegant look while setting the brand apart from traditionally shaped bottles. The word mark juxtaposes the curvature of the glass in that it creates a cube shape in the center, embossed into the glass and painted over with metallic paint.


Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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