FUJI Soy Sauce Tells A Story Of Japanese Culture
by Alianne Valladares-Prieto on 03/31/2021 | 2 Minute Read
You have to love a soy sauce that comes with, not only a delicious burst of flavor, but a theme. Mount Fuji, located a few miles from Tokyo, is one of three sacred peaks in the country, offering a pilgrimage opportunity to thousands each year. The importance of this volcano— the tallest in Japan—is the inspiration behind the bottle’s shape and form. Soy sauce is a staple ingredient in Japanese dishes and, for this reason, the two independent elements come together to create a soy sauce brand that tells a story.
Evgenia Kudrinskaya designed the sleek, curved shape to mirror that of a volcano. She creatively uses a wax seal, reflective of the molten lava emerging, to cultivate a modern and elegant look while setting the brand apart from traditionally shaped bottles. The word mark juxtaposes the curvature of the glass in that it creates a cube shape in the center, embossed into the glass and painted over with metallic paint.