Soledad Sets Itself Apart With Just A Little Bit Of Clay
by Alianne Valladares-Prieto on 03/30/2021 | 3 Minute Read
Soledad is a sensory experience through and through. HI! ESTUDIO took it upon themselves to create a tactile design and packaging for Soledad tequila that would be unforgettable, if nothing else.
Drawing from Mexican traditions of using black clay for bottling, HI! ESTUDIO designed a textured growler for this smooth tequila. Boldly choosing black as the bottle's principle tone, they continued the monochromatic theme by including a black netting for the packaging. A sleek, rose gold accent color used for illustrated Mexican symbols, further sets it apart from its competition.
We designed the bottle of Soledad as a tribute to ancestral techniques in Mexico, as well as a tribute to the hands of the craftsmen that make the spirit.
Soledad is a project that pays respects to the use of traditional, black clay from San Bartolo Coyotepec, Oaxaca in the production process. We mixed contemporary techniques, including modeling and 3D prototypes, and ancestral traditions to magnify the importance of the history of Mexican artisans.
The bottle is intended to resonate Mexican identity at first sight, providing a sample of the handmade work and thus, its traditions and customs. The bottle seems to be undrawn in the hills, where the black mud is originally extracted, that can be melted by the hands of craftsmen. The earth and hands were our greatest source of inspiration because hands are able to transform the earth into beautiful objects and utilities. Soledad is designed to invite its consumers to contemplate and explore through all five senses.