Tabernero Shows That Even Their Pisco Has A Dark Side
by Alianne Valladares-Prieto on 03/03/2021 | 2 Minute Read
Boost Brand Accelerator was contracted by Tabernero to design a brand new label for their La Botija, limited edition Peru bottle. Contrasting boldly the brand’s traditional, foggy glass bottle with an iconic blue, yellow, or green accent color, Boost Brand Accelerator went in another direction for the Peru line. Going for monochromatic black, the limited edition pisco bottle showcases a moody and edgy identity as slick as the liquor itself. The bottle is completely blacked out, with a black, intricate, and elegant typeface to match.
For the first time in history, La Botija, from Tabernero, changed the front label of their iconic liquor for the limited edition bottle “Peru”. The bottle was launched as a tribute to the Country.
Boost worked with Tabernero to create this desirable limited-edition bottle of their world-famous flagship product, pisco. With the creation of the new bottle, Tabernero sought to demonstrate his love for Peru and for all that it represents.
By reinterpreting Tabernero's main label, Boost was able to shape the idea of ‘homage’ by concentrating and celebrating the pride of being Peruvian in a single sentence: “How am I not going to love you?”
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