Proceanis' Hyaluron Drink May Just Be The Next Big Thing In Health
by Alianne Valladares-Prieto on 03/03/2021 | 3 Minute Read
PROCEANIS did it before it was cool! Hyaluronic acid is sweeping through the world of health and beauty, mostly with regards to skincare. Before chemical exfoliants began to gain popularity among the masses, however, PROCEANIS had long provided a hyaluronic acid-infused drink that helps with water retention, hydration, and moisturizing from the inside out.
In order to maintain brand awareness and set themselves apart as the original brand, PROCEANIS reached out to Marius Fahrner Design to develop a new look and identity. The team incorporated a number of contrasting elements, which serve to represent the duality of science and nature. Bringing texture to the boxes, for example, with embossed logos, contributes to this parallel by showcasing the rough side of nature. With that, the typography and bottle label’s designs are sleek and elegant which allude to nature’s delicacy and beauty.
PROCEANIS is a small Hamburg business that works to manufacture products that improve the body’s ability to retain water. Their “Hyaluron Drink” was a pioneering product in 2012–the world’s first beauty drink using hyaluronic acid. By utilizing a molecule produced by the body–hyaluronic acid–the product improves water retention in the body’s cells, leading to a firmer and more radiant complexion.
It has been eight years since the Hyaluron Drink first came out and now everyone is speaking about hyaluronic acid. With a multitude of competitors entering the scene and a whole new market, it became necessary to reposition “the original” beauty drink.
The element of water lies at the core of the new presentation: pure, clean, archaic, and mystical. The completely redesigned appearance is inspired by two poles: science and nature–visually transformed in contrast like light and dark, smooth and rough, shiny and matt. The packaging combines haptic natural material and light, silk, cardboard with a blind-embossed wave structure.
Inside the package, the frosted brown glass bottle comes with a dosage glass. The imagery evokes the drama of dark, mystical water, reflected onto warm, light-infused skin which mirrors the water’s surface. It is fitting for the exclusive, German-made original beauty drink. Water, balance, and beauty is what it’s all about.