Canopyâs eco-friendly packaging and engaging designs were developed by SMAKK, in order to help bring a refreshing, creative edge to the air humidifying industry. By using trendy, curvy, and linear symbols, the brand identity targets an audience interested in, not only the quality of their air, but in beauty and wellness.
When you think of a humidifier, you donât traditionally think of a sleek design that you want to show off, let alone consider it a beauty accessory. Yet they remain one of the beauty industryâs best kept secrets, touted by skincare experts for their ability to deliver hydration, alleviate cold, flu, and allergy symptoms, all while promoting glowing skin. Reimagining the humidifier as a predominantly skincare solution, Canopy partnered with branding and marketing agency SMAKK to help launch their brand, crafting an identity that deftly navigates the line between beauty and wellness.
