About 20 years or so ago, the world saw accelerated growth in the use of telecommunications. Consumers had started traversing the information superhighway, and, eventually, the notion of using this new fangled internet thing to order stuff without leaving home started to hold weight. Hordes of businesses, some well-established, and numerous start-ups rose to serve the newly established netizens. Many failed, some rather spectacularly, but one grocery delivery service managed to survive the tech bubble burst of the roaring 2000sâOcado.
Ocado can now service three-quarters of the UK and boasts a 97% accuracy and on-time rate, offering more than 49,000 different products, far more than what a traditional brick-and-mortar supermarket. As the online ordering and delivery service experiences a new growth spurt, Ocado enlisted the services of JKR to refresh the brand and give it a new visual language that represented the âsuperior range, surprising value, and personalized serviceâ the brandâs customers have come to expect.
