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Branding for energy drink “Engie” by PG Reforming

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Editorial photograph

Engie has reinvented what an energy drink should be. While most energy drinks are stiff and rough around the edges, Engie is delicate and sublime. The color palette was chosen because “this is a fashionable drink and it should look good in the hand, in photographs, in the cup holder of a car or a bicycle.” And that it does. Each can is effortless, approachable, and most definitely photogenic. I don’t know about you, but I want to stock and color coordinate my entire fridge with these gorgeous cans.

Editorial photograph

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