VEGERIA Delivers A Tropical Garden Paradise
by Chloe Gordon on 03/26/2021 | 2 Minute Read
With a nod to a tropical garden paradise, VEGERIA is reimagining the way we think about food. It seems that while most brands stray from a bright flora and fauna design, VEGERIA is embracing it to create a memorable packaging experience. This specific package design is for their Napoleon cake with coconut flavor, and I'm not ashamed to tell you that I'm now drooling over both the packaging and the product. Hand me a fork, please; I'm ready for a tropical tea party.
The aim of the VEGERIA brand is to bring to the market a product that inspires the consumer to a healthier diet and change the way they look at food. Together with the client we’ve come a long way from pop icons to Vedic culture, dived deep into category semantics, and came up with a pearl – a well-rounded name that fits the product perfectly, VEGERIA — the galaxy of vegetarian sweets, pastries, cakes, and pies.
The logo combines the birth of a new star over a flower as a symbol of the emergence of a new brand in harmony with the world. The client set the task to develop a bright and memorable packaging for the Napoleon cake with coconut flavour. Proposed design has rich colors and a reference to the tropical garden paradise. The vibrant colors of VEGERIA packaging keep a playful mood.