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Betr Is A New Medicine Brand That Wants To Improve The OTC Experience

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We can resolve some of what ails us with a quick trip to the Over-The-Counter (OTC) part of the drug store. Or at least that’s the way it’s supposed to be, with overflowing shelves of products from different brands and different formulations that all promise to do the same thing. And there’s no way to really know anything about the manufacturer from the box.

Co-founders Livio Bisterzo and Jen Hoffman saw a need for a new brand of FDA-approved OTC medications that takes the confusion out of shopping for common drugs and also gives back to those in need. That’s why they created Betr.

Editorial photograph

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