Butterfly is a good-for-you nut butter with benefits ranging from gut health to brain function to help make your hair and nails stronger. When nut butter holds that much power, its packaging needs to reflect it. Scout Lab has led the rebrand, so Butterfly’s packaging delivers its philosophy through a vibrant and approachable identity.
The color palette of each jar beautifully represents each flavor. Cinnamon Vanilla is reflected through a creamy and vivid red scale, and the classic nut butter is adorned with a gorgeous gold ombre. This brand is proving how simple it is to be healthy and good for the planet, one jar at a time.
