Braiole is a bottle that tells a story. Every single detail for the label has been well thought through, from the use of the back-slanted lettering to the use of gold foil in the intricate vine leaf representation. While the box the wine comes in is very neutral and minimal, the wine bottle itself is bright and airy. The modern design is still able to tap into the precious ancient roots of the winery. It’s incredible when a package design can give homage to its historical roots without being too obvious about it.
?Inspired by the wonderful places in which Contrada Braiole is immersed, the project tells a story of belonging, tradition and balance, inherent in the values of the Camusi Winery. The scent of the Avellino land all in a wine that goes straight to an infinite sphere of emotions just by looking at it.
Andrea Basile, creative director, Giuseppe Salerno and Paco González, type designer, seek beauty and elegance in the sweet and colourful hills of Braiole to be able to tell a story that strikes you from every detail of the bottle label. A story about which you want to know everything.
The logo is composed of a back-slanted lettering, drawn with a calligraphic pen for italic with a truncated tip, with rhythm and some decorative details. The inclination, so particular that it points to the left reveals something different almost unexpected, to emphasise a uniqueness and harmony beyond the ordinary schemes. The label collects graphics that are able to tell a wine with a strong and clear character but at the same time rich in aromatic nuances, just like in the lines of its hills.
A modern and original packaging but at the same time that hands down its precious origins, symbolically linked to an ancient territory that preserves its history almost intact. To give a greater graphic impact and a preciousness to the print, a paper with a light textured Materica Gesso ultra WS was selected, choosing to use the embossed braille on the name of the wine and a texture of a vine leaf in gold foil. The label wraps around the bottle and blends with it, making the whole image vivid without the need to add other decorative elements. A magical encounter between the bond of love with one’s land and the passion for wanting to pass on an incredible life experience over time.
