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Belvoir Farm, An Invigorating Soda That Deserved To Be Reinvigorated

by Alianne Valladares-Prieto on 03/24/2021 | 4 Minute Read

Belvoir Farm has a knack for taking the freshest locally sourced ingredients, adding in a little sparkle and fizz, and creating renowned, premium soft drinks. With flavors as bold and straightforward as the ones they offer with every sip, their brand identity, labeling, and packaging design needed to contend. 

Straying away from the original, humble, country style, B&B Studio reinvigorated the branding for Belvoir Farm. Beautifully glowing illustrations of the respective ingredients seem to stem and grow across the label’s design. The handwritten calligraphy used for both the logo and the soft drink’s flavor gives it a casual, yet crisp feel. And to further ensure they practically jump off the shelves, each pantone serves well to match and complement the beverages’ natural colors. 


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Award-winning soft drinks brand, Belvoir Farm, has partnered with B&B studio on a strategic repositioning and redesign, as it seeks to drive growth, deepen consumer engagement and attract a younger audience. The rebrand builds on the brand’s authentic farming roots. The first bottles of its signature elderflower cordial were handmade on the family farm in the idyllic Vale of Belvoir, over 40 years ago. Today, elderflowers from the farm, where the brand is still based, are harvested by the local community each year and used in the production of its cordials and sparkling drinks.

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B&B’s strategy was inspired by the philosophy and approach of the working farm, where Belvoir is based. Dedicated to working hand-in-hand with nature, the farm is responsible for protecting the local, wild ecosystem and encouraging its flora and fauna to thrive. This closeness to nature is reflected in Belvoir’s products that use only carefully selected, natural ingredients and contain nothing artificial. The new design introduces this sense of wild nature, while the increased emphasis on Belvoir’s authentic connection with the British countryside adds richness and depth to the Belvoir Farm broader brand communications.

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Belvoir’s new graphic identity and packaging design seeks to sensitively evolve the key assets from the existing and hugely recognizable design – including its handwritten type, angled label, and ingredient illustrations – in a new, more wild, direction. The type, including the brand logotype, crafted by Rachel Joy Price, becomes less ornate and calligraphic for a more natural and contemporary feel. The illustrations, meanwhile, are not so carefully placed in the layout, but are instead allowed to grow into the design from the side, as they would in nature. The illustration style, produced in-house at B&B studio, has a more raw and bountiful feel. Even the brand name has evolved – from Belvoir Fruit Farms to Belvoir Farm – in order to tell a truer, more authentic story.

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On pack, the design retains its handcrafted codes, but loses the ‘country fair’ feel for a bolder, more refreshing look. Range and variant signaling has been subtly improved and clarified, without feeling either corporate or systematic. 

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As Belvoir’s strategic and creative brand partner, B&B will continue to work with the brand across broader communications, including social media and advertising. Shaun Bowen, Creative Partner at B&B studio, says: “It’s a privilege to be able to update and improve a much-loved British brand like Belvoir, and to have the opportunity to tell their unique story in a more contemporary and compelling way. We were really inspired by the farm, its commitment to sustainability and its connection to the British countryside, and we wanted to share that with consumers who might not know the story. In a premium soft drinks category that gets bigger and more complex by the day, it’s important to support the brands that care about the bigger picture.” 

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Pev Manners, owner of Belvoir Farm, adds: “The rebrand brings our packaging and communications up to date with modern consumers, while also taking things back to our roots – the rural wild, where we’re truly at home. We’re the only company in the world where the local community helps with the elderflower harvest, picking flowers from our own orchards and from hedgerows in the surrounding countryside. B&B has captured that love of nature and we’re incredibly proud to see it all come to life.”

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