Sneaker Designer Mache And Brisk Iced Tea Collaborate Again For Zero Drop

In its first significant product innovation in five years, Brisk has announced a new flavor, Zero Sugar Lemon Iced Tea, which the brand says has the same boldly refreshing taste as the original, but with zero calories. Brisk is launching the new beverage with the tagline “All Great Things Start from Zero,” hoping to inspire creators to represent themselves authentically.

Brisk has also collaborated with renowned sneaker artist and fashion designer Mache to launch the new flavor, offering custom-designed merch and clothing. Five sweepstakes winners will land a pair of kicks, jacket, bucket hat, pocket t-shirt, and a tablet, among the more than 2,600 prizes Brisk is awarding every hour for 56 days straight at BriskZeroDrop.com.

The collab takes Brisk’s signature brand elements, like the colors yellow and black, and filters them through Mache’s creative prism. Graphics on the toebox and heel, along with vibrant blue laces, finish off the hightops. With artful restraint, the midsole and linings remain white, serving as space between the other visual elements.

This isn’t the first time Brisk and Mache have worked together, with the sneaker designer, creating a custom pair for the launch of Pineapple Passionfruit.

"I'm incredibly excited to be working with Brisk again after five years to support the release of the new Brisk Zero Sugar Lemon Iced Tea," said Mache in a press release. "Taking inspiration from the Brisk label, I've created a sneaker design to illustrate firsthand how artists can unlock their own creative potential, starting from zero and turning it into something great."