Jax Coco Takes The Beverage Industry By Tropical Storm

by Alianne Valladares-Prieto on 03/23/2021 | 1 Minute Read

Jax Coco brings us a modern and chic tropical flare from first glance. Having recently relaunched with a new brand identity, they are taking the coconut water industry by storm. 

Trollbäck+Company is responsible for the loaded, yet simplistic, labeling and package design of Jax Coco’s assortment of coconut water beverages. The company’s name takes up the majority of the label, juxtaposed intricately amongst the illustrations of coconuts and palm fronds. The all-white can is contrasted by the bold, black letters, as well as the respective color swatch. Given the straightforward, natural ingredients and flavors available, there is little to be said that is not already denoted by the elegant label’s design.

Editorial photograph

Jax Coco relaunches with refreshed brand and packaging design by Trollbäck+Company.

Editorial photograph
Editorial photograph
Editorial photograph


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