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The Booze Is Always Flowing With Upstream Gin

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Upstream Gin, a conceptual product designed by Lilit Vartanyan, takes you on tour across London’s River Thames. With a wonderfully tinted bottle and grooved design, this gin is beyond polished—the serif font taps into the intelligent and elegant aura associated with gin drinkers. Implementing the squiggly cutout in the label further establishes the river themes and makes me think that the booze is constantly flowing when Upstream Gin is around.

Editorial photograph

Welcome Upstream Gin – a new product that takes you into a boat journey across the River Thames. The river’s circuitous course becomes the symbol of the product for a reason. English origin and classical recipes brought us to the embankment of the most well-known river in London. The same way you go deeper with your gin experience, you feel its taste flow. Explore sudden turns and get unexpected taste sensations.

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