Now that spring is officially upon us with restrictions on businesses easing up, many of us are starting to put away the winter sweatpants and venture outside, even if it means chilling solo in our gardens or outdoors with masks on.
Before hitting the trails for a meal al fresco, or maybe the beach, here are some of the best brand refreshes and redesigns from this past winter. Some were spurred on by pandemic-related shifts in business, while others were motivated by a desire to better communicate a brandâs core spirit and character. Regardless of the reasons, they all stand out as significant reworks of already established firms rather than light touches.
