Throughout the world, folks enjoy hibiscus beverages, whether consumed hot or cold. People celebrate the deep red drink for its slightly sweet and tart, cherry-like flavor, and it’s thought to have some health benefits, such as lowering hypertension. But the founder of the recently launched beverage brand Ruby, Noah Wunsch, was looking for something to lessen his sugar cravings.
âIâve always had a ravenous sweet tooth, and it was leading to these insane crashes, so I began researching food and beverages that have zero sugar but are naturally sweet. Immediately hibiscus stood out to me as a wonderful alternative, as itâs packed with health benefits, and its tart flavor profile is underserved for our palettes,â Wunsch said via press release.
