Fast Food, Cruelty-Free Style

by Alianne Valladares-Prieto on 03/02/2021 | 2 Minute Read

The Naked Kitchen contracted Firebox to assist in creating a brand identity that would stand out to lifetime vegans, vegetarians, and foodies alike. The premise of the label’s design was to mirror certain elements and color schemes consistent with traditional fast food brands. The pop art, comic strip-style cartoons add a vintage flare which attracts consumers due to a feeling of familiarity with an otherwise potentially unfamiliar notion regarding the meatless quality of the products. 


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HAIL SEITAN! If you’ve ever attempted to struggle through Veganuary without a cheeky slice of cheese or a nibble on a juicy burger, then you’ll understand our obsession in resolving the perennial dilemma of how to get your vegan junk food fix!

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These Make-Your-Own Kits will not only keep you busy in the kitchen, but will surely satisfy that primal craving for fried chicken and bae-con. And can you believe it’s all meat-free? Trust us, it’s vegan lickin’ good! Made from seitan, these kits are completely plant-based and made in the UK.

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With a bold and edgy color scheme inspired by late-night takeout joints, the Naked Kitchen branding encompasses the fun and rebellious nature of the products themselves. And why naked, you ask? Well, because our ingredients are stripped back, just as nature intended.

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  • Designed By: Firebox
  • Instagram: @firebox.com
  • Creative Director: Xavier Unwin
  • Design and Development Team: Caitlin Parry, Caroline Odqvist, Miguel Latorre
  • Photography: Chris Saunders

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