Featured image for Meet Chirp: The Chipper Seltzer

Meet Chirp: The Chipper Seltzer

by Chloe Gordon on 03/19/2021 | 2 Minute Read

Chirp is an energy drink focused on bringing you joy and relaxation without crashes and jitters. The packaging of each can reflects these goals with uplifting, bright colors in a relaxing gradient pattern. With gentle illustrations of each flavor depicted on the front, there's no denying that this brand is focused on making life more manageable and focused for everyone. With packaging like this, you can bet that this drink will make your day more lively and cheerful.


In today’s world, consumers are constantly seeking new ways to control their energy level without the crash or jitters that come from most energy drinks. Chirp, available at drinkchirp.com and at Target, is a sparkling energy water that was created to address this specific need.

Chirp uses white tea extract to give consumers the lift they need, from a plant-based source they can feel good about. Each 12 ounce can has 50mg of caffeine, about the same as half a cup of coffee. Chirp also incorporates a small amount of L-Theanine to ease stress and anxiety, while helping with focus and attention.

It also tastes amazing, with none of the bitter aftertaste of other caffeinated waters, no artificial anything, zero cals, zero sugar and no sodium.

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A product like Chirp should feel fresh and exciting the moment you encounter it on shelf. The design team at Friendship Beverage set out to create a product that spoke to Chirp’s core audience, while standing apart from its competitors. While most brands utilize literal depictions of ingredients and splashing water, the Friendship team opted for something that feels more simple, vibrant and fun. Throughout the design process, a group of core users were periodically tapped to ensure the packaging was striking the right balance of style and taste appeal. The result is a design that feels unlike anything else in the water aisle.

Look for Chirp as it debuts in natural food stores and regional grocers across the country later this summer.

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph
Editorial photograph

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