When Life Gives You Lemon, Bottoms Up
by Chloe Gordon on 03/22/2021 | 1 Minute Read
The movement and color combinations of this Amaro al Limone packaging design are striking and robust. The deep blue offsets the yellow in a way that makes the paring feel as though it is meant to be. The bold sans serif type creates a lasting impact that will most definitely stand out on any shelf in any city.
Scacciaventi is the oldest village in Cava De 'Tirreni. The plurality of its arcades offers a labyrinthine game that characterizes its urban planning and embodies the history and customs of its community, the starting point for the genesis of the amaro Lemon. The typefaces appear as if they are moved by the wind, the same that is channeled by the arches and the system of doors of the village and whose elements we find almost metaphysical on the label.