Ocean Spray's Wave Gets Innovative With A New Sparkling, Caffeinated Offering
by Shawn Binder on 03/18/2021 | 2 Minute Read
We’ve all seen the two guys standing in the middle of a cranberry farm, knee-deep in water-some might even call it an iconic commercial. Now, that's probably the first thing that comes to mind when you think about Ocean Spray, right? Or maybe it's just Fleetwood Mac's "Dreams?"
Well, move over, sparkling water, Ocean Spray just released a new product. And this one is caffeinated.
The new line of caffeinated sparkling water's design is clean and care-free. With typeface that mimics the way a wave builds and crashes, and a color palette that reflects the two main flavors, Wave from Ocean Spray looks like it would be best enjoyed by a clear pool on a hot summer day.
Ocean Spray approached Zesty Brands to develop a brand and packaging for their new product,Ocean Spray Wave™. A Caffeinated Sparkling Water with Real Fruit Juice, exclusively at Walmart, Inc. Ocean Spray Wave™ was developed to address the rising demand for great tasting, lightly caffeinated sparkling beverages that keep people moving through their day.
The Logo Design
Taking inspiration from the Wave™ name, and the equity within the Ocean Spray logo, we designed a wordmark that encompasses a feeling of movement and energy. The brand identity emphasizes the beverage’s functional benefits with a refreshing tone.
We designed a lineup that would stand out on the shelf and speak to the nature of the product offering. The packaging for four crisp and refreshing flavours: Strawberry & Lemon, Mango & Passionfruit, Mandarin & Blackberry, and Cranberry & Pineapple communicates clearly to the customer what and why—emphasizing the clean and simple characteristics of the product, we designed modern and refreshing sliced fruit graphics that start quenching thirst at first glance!
Ocean Spray's plan was to develop and ship the product in less than a year, launching exclusively with Walmart. This meant that the cooperative needed an agile design agency to match their agile approach to product development. We were excited and loved the challenge! You can check out Ocean Spray Wave™ , which is currently available online and in store atWalmart.com. Also available at Select Sam’s Club locations.