With a name like “Unicorn Tears,” what could go wrong? Firebox has updated their iconic Unicorn Gin by moving it into a more premium and refined space. This packaging is everything a unicorn is: strong, shimmery, witty, and complex. With the bold sans serif font, there’s no mistaking the power that this bottle holds. As mentioned on the Firebox website, “To give Unicorn tears their unique taste, we humanely force-feed these beautiful beasts entire wheelbarrows of citrus fruit, oranges, juniper berries, bunches of coriander, and sticks of licorice.” The robust packaging system reflects the brand’s eclectic spirit.
Come with us on a magical journey into the world of Mythical Spirits. Unicorn Tears is reborn… Behold It’s Shimmering Majesty!
When Firebox came to us looking for an update to their iconic Unicorn Tears Gin, how could we resist?
We reimagined the existing unicorn, moving it into a more refined, premium space. By locking the unicorn into a horseshoe crest surrounded by clean and bold typography we’ve given the label a strong system that easily translates across future flavor releases. We captured the essence of the product itself by pairing tactile materials and multiple foil embossed details to create a magical and shimmering label.
Grabbing the unicorn by the horn and elevating ‘The Original Shimmer Spirit.’ We’ve worked our magic to create an eclectic brand world that’s as unique off pack as it is on.
View our release video here – https://vimeo.com/516192646
