Featured image for ALLEA Is Spreading Cheer For The Greater Good

ALLEA Is Spreading Cheer For The Greater Good

by Chloe Gordon on 03/18/2021 | 2 Minute Read

Aliança de Misericórdia is a philanthropic entity spread throughout Brazil and the world. ALLEA is a brand of gastronomic products with a social vision and mission to support children and young kids by giving back 100% of the profits. ALLEA's packaging design is bright and lively with an almost angelic graphical element. With packaging colors from pinks and golds and reds, ALLEA has done a fantastic job of representing the brand's optimistic and philanthropic nature.


ALLEA is a brand of gastronomic products with a social vision and mission. Its purpose is to promote education, train professionals, and support hundreds of children and young people within the Aliança de Misericórdia project.

Our initial challenge was to create a packaging line for one of its products. By the middle of the project, we’ve identified the need to create a new and independent brand that could embrace all future productions.

As a solution, we found a name that refers to the Aliança de Misericórdia and brings a positive and cheerful personality to the project. As for the brand, all of its elements – logo, identity, and packaging system – celebrates a well-balanced, warm, and blessed visual universe.

The earliest products – different kinds of biscuits, spiced nuts, and jams – were created by chefs and alumni of the gastronomy course at Vila Cuore, one of the projects within the Aliança de Misericórdia. To everyone’s delight, the limited production of 400 units sold out within a week!

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

Editorial photograph

Editorial photograph

  • Designed By:: Papanapa
  • Instagram: @papanapadesign
  • 3D & Motion:: Danilo Garcia
  • Photography Creative Direction:: T, OFFICE
  • Photography:: Rafael Sartori
  • Set design:: Nuria Uliana

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