DIELINE AWARD WINNERS REVEALED

Revelshine Wine Comes In Outdoor-Friendly Aluminum Bottles

by Rudy Sanchez on 03/17/2021 | 2 Minute Read

Compared to other metals, our use of aluminum is relatively new. The element’s affinity for oxygen had kept its metallic form hidden from human eyes until Danish chemist Hans Christian Ørsted developed a way to separate the metal from a type of aluminum chloride. The shiny metal is lightweight, strong, and can get blended with other metals for many use cases, from the aerospace industry to beverage packaging. Smelting raw aluminum is resource-intensive, but recycling only requires less than 5% of the original energy.

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Though pressurized beverages like carbonated sodas and beer get canned with aluminum, the focus remains on single-serve fizzy drinks. Sure, single cans of wine exist, but carrying a bottle with a few glasses worth is less bulky, and it's truer to the wine-drinking experience, especially when enjoying the outdoors, where glass is often not an option, and boxed wine is too bulky.

Editorial photograph
Editorial photograph
Editorial photograph

Designed in collaboration with agency Motto, the 500ml bottle is large enough to share, and the resealable screwtop keeps spare wine secure. The raw aluminum and size give the bottles a water canteen vibe, bolstered by the beautiful abstract landscape on the front. The form also means it’ll fit in the same pockets and cages water bottles can occupy. Copy stays out of the way for the most part, with the bottles blending art and utility.

Revelshine is available now directly from RevelshineWine.com.

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